We want this to be part of our grander vision of providing opportunities to the less privileged - specifically people with disabilities. Managing double bottomline? Thriple bottomline? It's really challenging. When we mean challenging, we mean more than the usual challenges: Besides the 4Ps, we have the social mission - the HR policies, and the need to rise up to the marketplace competition - stiff competition in the face of rising inflation and weak growth, to do well AND to do good.
And we don't want people to buy from us out of sympathy; and I believe our PWD staff don't want that either. We want every customer to buy from us because there's a need to be filled, a demand to be met, and a product that can attract. In other words, we want people to appreciate the 100% hand-made products as a thing to be appreciated.
What's the road ahead? We don't know. But we will do our best to make it a good company that stands out from the crowd, not just in Singapore but also in Asia and the rest of the world.
We are focusing on Scalability, Sustainability and Sociability. We will also try to provide integration of the PWDs with the rest of the company staff and to make ourselves a truly barrier-free organisation.
In the recent Social Enterprise conference, these words, said by someone, still rings in my ears: What separates one human being to another is OPPORTUNITIES.
We want mre opportunities and we will work very hard to create opportunities for ourselves and for our less privileged staff.
Will you give us and yourself an opportunity to make their lives better?
Buy from us.
Make this Christmas a more meaningful one for yourself by patronising us, a social enterprise that provide opportunities for ourselves and the people with disabilities. We know that this term PWD is actually not very accurate.
It should PWO - People With Opportunities.
Have a joyful and meaningful Christmas.
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